We're so happy you're visiting our little store!

Hello! I’m Bianca and I own and run The Playful Collective from the beautiful Yarra Valley, Victoria, Australia with the help of my two sweet girls, Lexi (8) and Charli (9 months), and their Dad/my kind, funny and supportive partner, Matt.

This is my beautiful little fam, right after Charli was born and just before The Playful Collective came about (left).

Here’s my beautiful girls who adore each other silly (right).

And here is our cheeky doggo, Spencer - just because he's cute (left)!

The Playful Collective was born from my love for play-based learning and the ability to connect with both loved ones and nature during play. Playing with my own children has enabled me to not only truly connect with them, but also to find a calm and balance that everyday life can sometimes get in the way of. I have learned to slow down and enjoy the simple wonders of
our imaginations and the beauty of the world around us. There is nothing more fulfilling than carving out the time to play, fuel your imagination, spark your children’s creativity, sit in nature and be deeply present in that moment! I also love to teach my girls to respect our Mother Earth and the ways that we can strive to care for it.

My vision for The Playful Collective was to offer only the most beautiful and enduring toys, children’s wear and accessories that can be handed down and used for years to come, with a huge focus on supporting other small Australian businesses and eco-friendly and sustainable materials and manufacturing practices. We are focused on promoting creativity, kindness, mindfulness and resilience through play and helping you create a playful childhood full of beautiful memories to be cherished forever, whilst supporting your little one’s ongoing learning and development.

We truly love our products - and we know you will too

I am so very grateful for the opportunity to work with the absolutely amazing brands I have on board, and the women powerhouses that are behind so many of them. We collaborate with the brands that we stock because we love what they stand for, we share their ethos and have a deep respect for their skill in their craft! We would not stock anything that wouldn’t be loved in our very own home. I’m also deeply grateful for the opportunity to do something that I love and that excites me every day, all from the beautiful comfort of home whilst working around the needs of my little family. It can be hard work and long hours at times, but I truly am lucky!

Above all else, I pride myself on my customer service. I try my very best to have all orders out the door within one to two business days and respond to my emails every day. I want nothing more than for your shopping experience with us to be pleasant, smooth and as personal as possible, so that my wonderful customers know how much every single order we receive means to us and that it is so appreciated!

Please let me know if there is ever anything I can do to help you, any question I can answer, and even if you would like me to take real-life photos or videos of a product for you – I’m only an email or message away, and always more than happy to help.

Happy shopping!

Bianca xx